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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Whats frustrating them? Stories do.
Product leaders know that career growth isn’t always linear—stepping into leadership or establishing a productmanagement function can be as complex as it is rewarding. Here’s how to approach it: Tie Efforts to Business Goals : Ensure productmanagement priorities align with what the business wants to achieve.
Tools like Userpilot , for example, can help you automate data collection processes, welcome messages, account setup, in-app guidance, and more. How can an automated customer onboarding process help with growth? It also ensures that the process is standardized for all customers. So, avoid leaving your welcome page blank.
Basically, anything that ruins the user experience. This article will help reduce such churn by refining your productmanagement and UX analysis approach. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service. Error rate : Frequency of user errors.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations. At Brainmates you’ll often hear us say; “The Experience is The Product” How the Service Quality Gap Model Applies to ProductManagement 1.
Analytics reports like paths, funnels, and cohort tables for visualizing user behavior data. Session replays to see how users navigate your product. 15+ survey templates (NPS, CES, usersatisfaction surveys, etc.) for collecting user sentiment data. NPS response tagging for analyzing qualitative feedback.
Effective behavioral segmentation allows for timely and relevant user communication. Mostly through email campaigns We struggle to act on user behavior data With targeted in-app messages You’re ready to master Behavioral Segmentation. Behavioral segmentation allows you to group users based on what they actually do.
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to ProductManagers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. You uncovered valuable customer insights.
The ability to influence stakeholders is a critical part of effective product strategy consulting, ensuring strategy is executed and outcomes are achieved. In productmanagement, strategy alone isn’t enough. Be clear about what customer pain you are solving now, what will wait, and why.
Conduct training sessions exploring case studies of companies that successfully made this transition, highlighting the benefits in growth, usersatisfaction, and business outcomes. Have engineers involved in product discovery and direct customer interaction share their insights with other engineers. Lean into your triads.
When it comes to collecting customer feedback, it offers a survey template library, which includes all industry-standard surveys, like NPS and customersatisfaction surveys. The survey settings allow you to send it to a specific user group and set it to appear at regular intervals, for example, every 3-4 months.
There are two main types of user guides: full product tours (which tend to be more detailed and time-consuming) and interactive walkthroughs (which use tooltips and real-time guidance to provide more contextual help to customers). Why are interactive user guides important? Users get access to help just when they need it.
Not only is it a real headache to import, check, and tweak user data every time you want to design a personalized message for a new channel. That’s why I’ve had the most success designing customer lifecycle journeys with an omnichannel customer engagement platform. product usage patterns, timing).
For productmanagers and developers, the goal isn’t just to share changes—it’s to connect with users, encourage feature adoption, and streamline communication. Tools like Usersnap take this further by turning changelog updates into opportunities to delight users and drive engagement.
Throughout my career as a productmanager, I’ve seen too many promising mobile apps fail; oftentimes not because they lacked great features, but because the user experience fell short. With 88% of users considering leaving after a single bad experience , every usability flaw costs you lost revenue.
The real challenge is shaping an experience that keeps users engaged and drives continuous growth. As a productmanager, I know that even small friction points cause users to drop off. The next step is to go deeper into the key strategies that impact engagement, retention, and usersatisfaction.
It typically includes features like interactive walkthroughs that help UX designers and marketing teams improve customersatisfaction, drive feature adoption, and reduce time spent on routine customer requests. Benefits of using help desk software Help desk software optimizes how you capture, organize, and resolve user issues.
How toApply: In Branding/Marketing: Reference cultural touchstones, popular nostalgia or personalized messages for specific audience segments. In Product Design: Let userscustomize elementscolors, layouts or settingsto evoke a sense of ownership and familiarity.
Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.
Keep it engaging : Use tools like Usersnap to create visually rich, consistent, and user-friendly Marcin’ Insights: The truth is, as ProductManagers, we’re often way more excited about our new feature than our users are. Users need time to discover, try, and adapt to it, especially in the B2B space.
The SaaS user onboarding process is the guidance that users go through from the moment they sign up for a software product. Its goal is to take them through key features and functions to ensure they understand the value of the product. The survey also allows for basic customization, such as branding colors.
These can also include accounts with high NPS responses and customersatisfaction scores. Or users who have given positive feedback on your product on G2. This involves designing a messaging strategy and an offer based on the company size, industry, use case, etc.
Userpilot Userpilot tops the list because its an all-in-one tool that provides engagement solutions for every stage of the customer journey. Best for: SaaS product teams who want a powerful but easy-to-use platform to improve onboarding, increase product adoption, and drive user engagement. per resolution.
But is it really worth it for productmanagement? While Pendo is known for its top-notch product analytics and in-app guidance features, the mobile offering often receives mixed feedback, especially regarding pricing, implementation complexity, and feature limitations. Multi-screen walkthroughs that users can swipe through.
In this article, we’ll show you how to use video content in your productmanagement strategy to help users learn at their own pace. So you can build successful onboarding experiences that we know will increase user activation. This concrete scenario helps users envision using the feature in their daily routines.
Gathering mobile customer feedback shouldnt just be a checkbox item. As a productmanager, I believe its a critical step to understanding whos really using your app, whats tripping them up, which features are making a difference, and how many users might opt for your paid plans.
How I measure mobile app performance as a product designer Measuring mobile app performance isnt a one-size-fits-all process. The metrics you track and how you interpret them will differ if youre a designer, productmanager , or engineer. So, you can prioritize changes that drive user engagement.
How to achieve product-market fit – for productmanagers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for productmanagers, leaders, and innovators, having started in 1976.
Usage: Behavior insights Customer give you feedback via: Usage data (use Google Analytics, Pendo, Mixpanel, etc) Public Forums & Social Media Surveys, interviews, conferences Public Tools 1Password- a Private Forum for customers (kb.1password.com) Productmanagement comes down to discipline and process.
Customer experience (CX) is central to productmanagement and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience software solutions you choose matter greatly. Here are the features you can use to boost customer loyalty.
Every time I navigate the ocean of ProductManagement frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.
Researching the market is one of the most important roles of a digital productmanager. In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital productmanager.
Repeat purchases: When customers continue to come back for repeat purchases, it shows they’re happy with their previous purchases and therefore increasing their lifetime value with loyalty. NPS+/CSAT scores: Overall customersatisfaction can be quickly measured by a metric such as NPS or CSAT.
Eventually the machine displays an error message, spits out your card, and you have to start the entire process again. Introducing humanising touches to your product can diffuse user frustration in a similar way. Illustrations can Increase CustomerSatisfaction. The same can be applied to digital products.
This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customersatisfaction. This helps productmanagers better understand where people are tapping and interacting with their app. Apptimize specializes in A/B testing.
Here’s what survey respondents and industry leaders have to say about the irreversible changes to customer support – and how you can use these insights to future-proof your team. Messaging is rapidly becoming a key channel for customer support. Messaging provides a faster, more efficient customer experience.
Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. App promo videos take your marketing to the next level by bringing your messaging to life. Need a hand getting started?
Truly powerful mobile customer engagement comes from hyper-specific brand interactions. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Past behaviors and mobile customer engagement history.
Feature prioritization is always a hot-button issue for productmanagers. It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources.
A product strategy framework is a structured approach that outlines how you’ll build and launch your product. Benefits of a product strategy framework include better alignment between product development and business goals and improved usersatisfaction. What is a product strategy framework?
Truly powerful mobile customer engagement comes from hyper-specific brand interactions. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Past behaviors and mobile customer engagement history.
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