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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
According to the American CustomerSatisfaction Index , with an ACSI score of 78.0, overall customersatisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customersatisfaction levels and benefit from it, many have not.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Lets talk about whats getting in the way.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Using structured productdiscovery questions , teams uncover insights critical for success.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customersatisfactionsurvey questions. Here are some best practices for collecting customerfeedback.
Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage.
Closing the customerfeedbackloop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? Satisfied customers are more likely to spread the word about your tool.
The canvases listed below can streamline the product design process and will help you consider the bigger picture when doing individual design activities. BMC components Customer segments: Different groups of people or organizations that your business aims to serve. The goal is to match the Customer Profile with the Value Map.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic userresearch can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Looking to leverage the productfeedbacksurvey template to gather valuable insights from your customers? Crafting an effective productfeedbacksurvey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights.
What are feedbackloops? How can product managers use them to build better products that your customers will love? That’s exactly what Peep Laja, the Founder and CEO of CXL and Wynter , talked about in his presentation at the 2022 Product Drive Summit ! How to Speed Up Your FeedbackLoops by Peep Laja.
Having an informed understanding of how to improve customersatisfaction in SaaS can help you stand out in the fast-growing software industry, but also build an unfair advantage among competitors. By simply listening to your customers, one can optimize user onboarding and engagement by acting on user sentimen t and feedback data.
Looking for the best examples for designing and implementing an in-app NPS survey? Net Promoter Score (NPS) is one of the most popular and effective ways to measure customersatisfaction and loyalty in a SaaS business. TL;DR An in-app NPS survey is a usersurvey designed to measure customersatisfaction and loyalty.
Knowing how to measure customersatisfaction is the key to unlocking insights that improve user sentiment , boost customer retention, and speed up growth. In this article, we cover: Why you need to measure customersatisfaction. The key metrics involved in customersatisfaction.
Wondering how to improve customersatisfaction scores and foster long-term success for your SaaS business? Customersatisfaction has become critical for any SaaS business as customers have increasingly competitive options. Send CSAT surveys to measure overall customersatisfaction with your product.
Are you using customer experience surveys to gather actionable insights? By asking the right questions, you can collect valuable customer insight that can help you improve your product, and assess your overall user sentiment. Survey questions should be easy to understand and answer.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
With the addition of Alchemer Workflow Initiators to Alchemer Workflow, you can listen to events from your third-party enterprise software such as Salesforce, Salesforce Marketing Cloud, Salesforce Service Cloud, Zendesk, and others – to automatically initiate surveys and feedback requests in the context of your customer’s or employee’s experience.
By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. Alchemer Survey has always made it easy to create customizable reports to analyze and share results.
Why should you use customerdiscovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customerdiscovery?
For most SaaS businesses, a productsatisfactionsurvey can be the heart of a userresearch process. But what type of surveys are best for your goals? In this article, we’ll go over different survey types and examples, as well as provide some ready-to-use templates you can use right away with Userpilot.
Marketresearch is the process of gathering information about your business's buyer personas, target audiences and customers. Marketresearch also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.
Are you looking to quickly and accurately track user sentiment and determine how happy your customers are with your product or service? Today, there are smiley face surveys. TL;DR Smiley face surveys use smiley faces as answer options to measure customersatisfaction. What is a smiley face survey?
A productmarketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a productmarketing framework is and explore its essential components.
How do you make sure your productmarketing team is actually working toward success? By using productmarketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Productmarketing OKRs vs KPIs.
The term “usertesting” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “usertesting” isn’t actually the correct term? When thinking of usertesting, many people actually mean usability testing. What does usertesting do?
Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Fake door tests are a popular and cost-effective validation technique.
Productmarketing is the process of bringing a product to market, and a well-curated productmarketing strategy is key to understanding customer needs and driving adoption. TL;DR A productmarketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.
Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. In addition, balancing feature rollouts, targeted messaging, and feedbackloops across mobile and web often feels like spinning plates. Such feedback is crucial for driving higher engagement and retaining users.
Productmarketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Time-to-value : Tracks how quickly users realize the value of the product.
That’s what we talked about with Subhash Yadav, the ProductMarketer at Unolo. Unolo’s success story – a quick summary Challenges : Unolo faced difficulty with collecting customerfeedback – emails and support chat surveys had low response rates. They recorded a 44% completion rate for their surveys.
In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. User onboarding feedback gives insights into the quality of the onboarding experience and can help reduce the time to value.
Marketingsurveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.
Looking for micro survey templates to collect quick userfeedback? This article guides you through important surveys to implement across the customer journey. You will also learn best practices to ensure high response rates while collecting accurate feedback. What are micro surveys and their benefits?
Are you a SaaS product manager wondering how to extract valuable insights from your customer’s minds through survey pop-ups? In this article, we consider: What a survey pop-up is and the benefits of using one. The best pop-up survey design examples to keep in mind when designing yours. Create it from scratch.
Any savvy SaaS owner or product manager should have a roster of productsurvey questions to draw from when gathering valuable data. What better way to gather customerfeedback ? TL;DR A productsurvey is a tool used by companies to gain valuable insights from customers in a structured way.
What are the different marketingresearch methods productmarketing teams can use to inform their strategies? You will also learn about different types of marketresearch and how to conduct it step by step. User interviews : One-on-one conversations for qualitative insights. Let's dive right in.
Why do you need product evaluation surveys and what are some of the top product evaluation survey questions? TL;DR Product evaluation surveys are customerresearch tools used to assess how users feel about your product experience at different stages of the customer journey.
discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve productdiscovery and customersatisfaction. [.] Read more » The post Adopting a product-centric approach to better address customer needs appeared first on Mind the Product.
How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.
Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?
If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth. Automated feedback collection vs manual feedback.
Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.
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