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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
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Personalizing communication based on user behavior. How do you currently segment users for onboarding messages? Based on user behavior and in-app actions. Based on user profile data or persona. We send the same messages to all new users. Customer data in Salesforce. Support tickets in Zendesk.
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Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. Bugs can be valued in terms of quality outcomes like reducing support needs or improving usersatisfaction. But it’s not. It remains hard for many PMs. However, other types of work don’t need that.
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Hence they look to industry analysts to explain what’s going on in their area, so they can learn about what’s changing in the industry, and what new tools and technologies have emerged. Support teams don’t have the technology they need. Customers are expecting it now.
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