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Building a Successful Growth Marketing Framework for SaaS

Userpilot

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. There isn’t always one way of mapping a tree,” says Tali.

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Importance of A Holistic Product Function in A Startup

The Product Coalition

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need.

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What Is the Goals-Signals-Metrics Process and How To Track It?

Userpilot

The goals-signals-metrics process consists of outlining the goals of a product or feature, identifying signals of success, and then building metrics to track on a dashboard. It is important as it helps your product team focus on specific outcomes, get valuable business insights, and predict ROIs with more accuracy.

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Product Analytics Guide for SaaS Products

Userpilot

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Why do you need to track product analytics?

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What You Need To Know About The Product Marketing Manager Role and Responsibilities

Userpilot

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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8 User Onboarding Case Studies to Learn From to Improve Your Onboarding Process

Userpilot

Track your KPIs with Userpilot’s native analytics dashboard. To achieve these goals, ClearCalcs used Userpilot to run product experiments and track how user behavior would change in response to these changes. New users are then redirected to the main dashboard where they’re greeted by an onboarding checklist.