Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 89

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

The Product Coalition

MAY 25, 2021

The value of a test kitchen when creating a product is immense. The ability to test and iterate based on real usage with real users is invaluable to getting to the root of a problem, understanding a user’s existence, and removing friction. So, what does a product test kitchen look like? I refer to examples of both below.

Research Software 109

Research Software Feedback Software User Testing Product Research 109

Userpilot

MARCH 7, 2024

Different types of analytics tools The analytics tools available on the market are as specialized as they are numerous. Integrations refer to the free exchange of information between applications inside a system. You can test out how a paid version works within your system, or whether the free version can serve you better.

Data Visualization 97

Data Visualization Analytic Tools Reporting Tools Research Software 97

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. How can marketing and product teams use funnel analysis?

Data Visualization 82

Data Visualization Analytic Tools Customer Experience Feedback Software 82

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 91

Analytic Tools Feedback Software Framework Data Visualization 91

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 97

Feedback Software Research Software Product Marketing Marketing 97

Userpilot

FEBRUARY 28, 2024

But with so many tools in the market, which one should you choose for product analytics ? When selecting a funnel tool, look for customization, integrations, segmentations , and dashboard options. Google Analytics 4 is great for tracking marketing campaigns. A funnel refers to any journey that users take in SaaS.

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Analytic Tools Data Visualization Reporting Tools Software Review 95

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 98

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Indicative

JULY 24, 2019

Consider these posts your crash course in answering fundamental marketing and product questions in Indicative. Optimize your customer journey by analyzing A/B test results. Master Dashboard tips and tricks. Spend less time aggregating KPIs by getting the most out of your Indicative dashboards. Dashboards.

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Data Visualization Dashboard Analytic Tools User Testing 40

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

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Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Userpilot

DECEMBER 7, 2022

A/B tests are a well-known technique for testing UX elements but is it the only one? Are there any alternatives to A/B testing for product managers ? A/B tests are experiments in which you present two different versions of your product to an even number of users and check which of them performs better. Interested?

User Testing 86

User Testing Analytic Tools Feedback Software Research Software 86

Userpilot

MARCH 15, 2024

Data visualization, for example in a dashboard, aids in its interpretation and trend tracking. Next, use the insights to form hypotheses and test solutions iteratively. Usability testing sessions. It’s good practice to visualize all the data collected for a particular purpose in one dashboard.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software User Testing 83

Userpilot

APRIL 9, 2024

Userpilot helps you generate product usage reports using various dashboards, charts, and graphs. You can also use it to plan and schedule marketing activities or to structure your content calendar. An area chart in the Userpilot dashboard. Test and iterate : Collect feedback to determine if your visualization was effective.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Userpilot

MARCH 19, 2024

A/B testing. Based on this insight, you can segment similar users and market the add-on to them, delivering more value and boosting your revenue. In the world of SaaS, we refer to these as happy paths , and they’re integral to driving product success. Feature and events dashboard in Userpilot. Funnel analysis.

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Data Visualization Analytic Tools Feedback Software Customer Feedback 83

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analytics dashboards. into different dashboards for their convenience. Userpilot’s analytics dashboards. Funnel analysis.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Userpilot

SEPTEMBER 7, 2023

To collect both quantitative and qualitative data, you should use user surveys, event analytics , and dashboards to track core metrics. To enable data sharing for team collaboration, you can use growth tools for data management , data sharing across teams, and analytics dashboards for different departments regardless of technical expertise.

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Data Visualization Customer Feedback Analytic Tools User Testing 87

Userpilot

APRIL 29, 2024

TL;DR A tech stack refers to the collection of technologies utilized in developing an application. A tech stack refers to the collection of technologies utilized in developing an application. An example of a sales dashboard in Tableau. This ensures your framework is robust, secure, and adaptable to growth and market changes.

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Analytic Tools Data Visualization Reporting Tools Definition 52

Userpilot

MARCH 7, 2024

User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. User engagement vs customer engagement Customer engagement and user engagement refer to different interactions. Core feature engagement dashboard in Userpilot. Referral rewards.

Analytic Tools 92

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 92

Userpilot

APRIL 16, 2024

Navigation and interaction tracking Navigation and interaction user monitoring refers to the technique of understanding how users navigate your product and interact with in-app elements. You will, however, need access to an analytics dashboard to generate and monitor these reports. Its features also help with marketing analytics.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 90

User Testing Data Visualization Product Marketing Product Research 90

Userpilot

FEBRUARY 15, 2024

TL;DR Funnel analytics refers to the analysis of events across all stages of every customer journey. Hubspot is a powerful customer platform with a variety of hubs containing various features for tracking sales funnels, interpreting marketing data, and more. A/B testing. Freemium with paid pricing available on request).

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Reporting Tools 92

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. TL;DR Digital analytics refers to collecting, analyzing, and interpreting customer data from digital sources like websites and applications.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. TL;DR Digital analytics refers to collecting, analyzing, and interpreting customer data from digital sources like websites and applications.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. TL;DR Digital analytics refers to collecting, analyzing, and interpreting customer data from digital sources like websites and applications.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. TL;DR Digital analytics refers to collecting, analyzing, and interpreting customer data from digital sources like websites and applications.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. TL;DR Digital analytics refers to collecting, analyzing, and interpreting customer data from digital sources like websites and applications.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. 9 use cases for customer analytics in SaaS: Test your onboarding flows with A/B testing. Marketing can craft targeted campaigns based on past successes. Identify friction and remove it.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Customer Experience 92

Userpilot

MARCH 5, 2024

You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth. Can you customize your dashboards and reports? You can analyze the effectiveness of different paths, cross-reference path data with other in-app reports , and identify the happy path.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Embedded Analytics 52

Lenny Rachitsky

APRIL 23, 2024

The team was optimizing traffic coming from paid marketing channels because they’ve historically converted better. Market the hell out of those problems. ‘Safe’ marketing and positioning kills companies. Be the forcing function to grow a backbone, stand for something, and make a splash in the market.”

User Testing 89

User Testing Data Visualization Customer Feedback Customer Experience 89

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

UX Studio

MARCH 1, 2024

But with so many options flooding the market, it’s easy to feel overwhelmed. While some team members immersed themselves in articles and courses, others extensively tested AI tools within the given timeframe. Example: children usually agree with almost everything an adult says in a test session.

Data Visualization 97

Data Visualization Research Software Product Research Analytic Tools 97

Userpilot

AUGUST 29, 2021

Using Amplitude’s dashboards, you can get a bird’s eye view of all your relevant charts. Amplitude Analytics dashboards. Using Amplitude’s dashboards, you can get a bird’s eye view of all your relevant charts. Moreover, you can also save cross-project charts in the same dashboard and draw a side-by-side comparison.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. But what does the average “SaaS Product Marketing Manager Role” entail?

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Analytic Tools Onboarding KPIs Research Software Product Marketing 77