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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Analysis depth vs. breadth.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

It is one thing to wax philosophically about “translating strategy”, “using data”, and “aligned autonomy”, and another thing to make it happen in the real world at a rapidly growing company. How did Jake Johnson, Senior Product Operations Manager at Drift , make this happen? “I JJ: Exactly.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? You can find a full transcript below.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? You can find a full transcript below.