Userpilot

MARCH 5, 2024

User behavior analytics tools are an essential part of the modern product manager’s toolkit. These robust tools help you track and analyze crucial user behavior data. This article explores the top behavioral analytics tools to help you choose the right one for your needs.

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Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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Userpilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

Analytic Tools 94

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Userpilot

FEBRUARY 26, 2023

Looking to use Mixpanel Analytics for collecting product growth insights ? Mixpanel Analytics helps you collect and analyze data to gain valuable insights into your product’s growth. Mixpanel has become a popular choice among SaaS companies with its advanced analytics and intuitive interface.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

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The Product Coalition

MAY 10, 2023

Maximizing Product Success Through Effective Metric Utilization As a product manager, understanding how your product is performing is crucial for making data-driven decisions that drive success. Let’s say you are a product manager for a social media platform that allows users to share photos and videos.

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Userpilot

JULY 22, 2023

Customer behavior analysis helps you to understand what goes on in your customer’s head and respond to it to help with product growth. By delving deep into the data and insights about your customers’ preferences, needs, and buying patterns, you can make informed decisions to drive growth and maximize customer satisfaction.

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Mixpanel

JANUARY 19, 2021

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away. How do you define retention for this product?

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Data Visualization Analytic Tools Onboarding KPIs Customer Experience 119

Userpilot

DECEMBER 6, 2022

Product usage data plays a critical role in your organization’s growth. Understanding how customers are using your software is key to designing a better product that meets their needs. Access to this type of data can help you to locate bugs and friction in your app, enhance user experience, and retain more customers.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 95

Userpilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it!

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Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

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Product Talk

FEBRUARY 28, 2024

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

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Userpilot

JUNE 11, 2021

SaaS businesses thrive on data. But data alone doesn’t make much sense. This is where analytics software comes in. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. But what data should you analyze and how?

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Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing?

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Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important?

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Analytic Tools Feedback Software Research Software Data Visualization 52

Gainsight

AUGUST 24, 2020

The onboarding process is a critical predictor of a customer’s success and an essential element for avoiding churn. So imagine, if you will, a product-onboarding process for every new customer that’s intuitive, efficient, and easy to scale. In short, it would be an onboarding game-changer. Onboarding workflow.

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Userpilot

SEPTEMBER 4, 2023

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. Register here for FREE! The goal is repeat purchases.

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Data Visualization User Testing Analytic Tools Customer Feedback 86

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. Begin by promoting your paid ads on social media platforms and search engines.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Mixpanel

JANUARY 19, 2021

Test yourself with this word problem: Imagine you’re a PM responsible for your company’s new business messaging and collaboration product. Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away. You need more data: What’s the baseline for improvement? A lofty goal!

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 52

Mixpanel

MAY 5, 2022

All startups should be using product analytics to understand their users and build products and features that their users love. For us, any startup offering core products that rely on these technologies falls into the “crypto startup” category. Product analytics for crypto startups.

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Analytic Tools Data Visualization Startups Onboarding KPIs 59

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Did the potential user discover the feature?

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Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It helps you visualize the customer journey. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. But how can you use it? Review stage (BoFu).

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Userpilot

APRIL 20, 2023

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. You can use analytics to better understand real user behavior.

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Analytic Tools Feedback Software Onboarding KPIs Data Visualization 76

Mironov Consulting

SEPTEMBER 15, 2019

Data science has traditionally been an analysis-only endeavor: using historical statistics, user interaction trends, or AI machine learning to predict the impact of deterministically coded software changes. For instance, “how do we think this change to the onboarding workflow will shift user behavior?” We versus They.

Data Visualization 90

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Userpilot

SEPTEMBER 4, 2023

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. Register here for FREE! The goal is repeat purchases.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

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Customer Experience User Testing Analytic Tools Feedback Software 88

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. What is a product launch checklist?

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Product launches User Testing Product Research Analytic Tools 89

The Product Coalition

MARCH 18, 2022

Given that we have finite engineering and product resources, what is the path forward?” It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time. When those win rates plummet or start a downward trend, you need to know why that’s happening.

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Customer Experience Onboarding KPIs User Testing Customer Feedback 190

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. Users prefer the self-service model of PLG to the traditional sales-led approach. For example, the sales could own the revenue metrics like MRR or CLV.

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Analytic Tools Onboarding KPIs Customer Experience Data Visualization 94

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

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Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 97

User Testing Feedback Software Research Software Product Research 97

Split

AUGUST 30, 2022

When resources are tight and companies can’t afford downtime, feature management is a lifesaver and your frugal best friend. Lean on feature flags with intuitive data attribution, so you can have visibility into what’s working and worth the investment. Ignite Productivity Without Burning Out Teams.

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Onboarding KPIs Reporting Tools Data Visualization Customer Experience 52

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Amplitude

MAY 18, 2017

The world of product development is changing rapidly. But today, online is the product. And all companies are turning into digital product businesses. In 2005, “online” was a new acquisition channel, now it’s the product. Still relying on legacy marketing tools for your Product team?

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Data Visualization Analytic Tools Weak Development Team Onboarding KPIs 87

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. If yes, you are in the right place!

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