Remove Data Visualization Remove Framework Remove Market Research
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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

Doug offered practical solutions through three powerful frameworks that can transform how teams approach innovation and problem-solving. Proactive Problem Solving Doug was motivated to write Proactive Problem Solving by two pieces of data showing the impact of reactive problem solving: The average manager wastes 3.5

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Instead of advocating for feature-rich products or complex innovation frameworks, she emphasized the power of solving one problem exceptionally. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. This led her to explore whether others faced similar challenges.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. For starters, it shows you dont know your customers well enough.