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In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategiesproduct managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management.
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. What is productanalytics?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? Below is a preview of key insights. Stakeholders request features that dont align with core strategy. Strategies for Maintaining Product Vision Without Losing Adaptability Use a structured prioritization framework (e.g.,
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? This metric helps SaaS companies track the effectiveness of their expansion efforts. To realize the full value of the product, users need to upgrade.
You know your product collects tons of data. Datavisualizationtools help turn your messy spreadsheets into clear, interactive insights. The best ones dont even need SQL or data science skills. Because productanalytics should be easy and accessible for everyone, not just data experts.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?
With an abundance of productanalytics to track, having a robust SaaS KPIdashboard is essential to monitor the metrics that matter most. This guide will walk you through what it is, why you need one, and how to build your very own dashboard. What is a SaaS KPIdashboard? Usage monitoring.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Very task and feature- oriented.
When you think of Whatfix, your mind probably goes to a digital adoption or an employee onboarding platform. Product teams can use a no-code editor to design step-by-step guidance and interactive elements that live directly inside their mobile apps. However, advanced behavior targeting requires a separate analytics integration.
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Get Insights. Product: What are the key metrics that we’re tracking? It’s cyclical.
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. Lets get started.
Modern customers expect quick, personal, and effective service. This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team? What are help desk metrics?
Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. This article will cover 14 metrics to help you achieve just that. Overview: Mobile app analyticsmetrics Below is a quick summary of the mobile metrics every PM should be tracking. The competition is stiff.
According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your productmetrics for growth by focusing on retention and building a product users truly value.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analyticsdashboards are visualizationtools that give you an overview of key metrics. This makes it much easier to extract insights from your analysis compared to looking at mere numbers.
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. And the behavioral data you do collect depends on what you choose to track and how you track it. Mobile analytics ?
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.
In 2006, British mathematician Clive Humby made the infamous statement: Data is the new oil. Like oil, raw data needs to be refined, processed and turned into something useful because its value lies in its potential. Unfortunately, most people have yet to understand what it truly means to use data. The toughest challenge?
Are you struggling to make sense of scattered user data? The right customer analytics platform helps you uncover exactly how customers interact with your product: so you can spot issues early, optimize user journeys, and drive sustainable growth. Choose the best fit for your needs and transform data into actionable strategies.
Are you wondering how the new Userpilot custom analyticsdashboards can help you drive product growth? In this article, you will learn about the main benefits of custom productanalyticsdashboards and how to create them in Userpilot. Userpilot is a robust analyticstool so you can use its own data.
In SaaS, a customer onboardingdashboard can become a massive productanalyticstool to understand and optimize the user journey. But what type of dashboards can you use to analyze your onboarding process? Let’s explore how a customer onboardingdashboard works and see different examples.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. Does customer research help build better products? The short answer: yes.
Do you have the right tools to capture that voice? To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap.
In SaaS, a new user activation dashboard can become a massive productanalyticstool to understand and optimize the user journey. But how can a dashboard for user activation can help you engage more users? moment ," where the core value proposition of your service becomes clear and tangible.
Product-Led Growth (PLG) is a powerful strategy that has revolutionized the SaaS and tech industries. By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional product experiences.
At Userpilot, NPS is an integral part of our product. This is mainly because NPS was sold as a quantitative metric that is the ultimate indicator of growthespecially in product management. This metric ended up being adopted by companies in every industry. But lets be honest, NPS sucks at times. The sad truth is: its not.
A product adoption dashboard helps you visualize key adoption metrics so you can make data-driven decisions and boost user engagement. In this article, we cover the following: Why you need a product adoption dashboard. Steps to measure adoption using a comprehensive dashboard.
Thats why one in four users drops off after just one session, often before they even get to experience the core product. This guide breaks down 7 mobile onboardingstrategies that work, complete with real mobile app onboarding examples and tips on how to build a solid app onboarding process using Userpilot.
Reporting vs. analytics – which should you choose for your business? While a growing number of businesses are increasingly adopting reporting and analytics , the difference between both terms can be confusing. Essentially, reports communicate information, while analytics provide context and insight.
In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. The key is to monitor all the data and optimize your strategy at each step. Book a demo to see it in action.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial servicesproduct manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.
Would you like to learn how to design a SaaS metricsdashboard for your team without any coding? In the article, you will find examples of various SaaS dashboards and learn how to create them with Userpilot analytics. We also explain what metrics you may want to track and how to use the insights they offer.
These days, customers expect instant access to support, especially for products that are critical to their business operations. If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. The ROI of global customer support. Consistent customer experience.
Tracking mobile app performance metrics can feel daunting. One look at your mobile app analyticsdashboard, and you just want to shut your eyes and scream in frustration. You aim to extract meaningful insights to improve app performance and user engagement. Will this metric help me identify a problem?
(Source: Freepik ) The most important role of a product manager is to truly understand the customers and their problems. It includes how customers react to your product, their actions in your store, their website navigation, and every other touchpoint along the customer journey. What is behavioral data?
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