The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 157

User Testing Market Research Product Research Research Software 157

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 158

User Testing Product Research Data Visualization Customer Feedback 158

Product Innovation Educators

JANUARY 13, 2025

Proactive Problem Solving Doug was motivated to write Proactive Problem Solving by two pieces of data showing the impact of reactive problem solving: The average manager wastes 3.5 What types of stimulus (patents, academic articles, market research) would be most relevant for your current product challenges?

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Product Innovation Educators

APRIL 27, 2020

4:45] Data Analysis. ” To make your pricing opinion count, you’ll have to bring data. An important piece of data is unit sales—how many units and in what segments are you selling? A couple of other types of data analysis are attach rates of other products and the cost of developing the product. [6:39]

Research Software 330

Research Software Feedback Software Product Research User Testing 330

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

FEBRUARY 24, 2025

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Roman Pichler

AUGUST 11, 2020

Carry out qualitative market research like direct observation and problem interviews in order get to know the users, empathise with the individuals, and develop a thorough understanding of their needs. Carry out qualitative market research like direct observation and problem interviews.

Vision 345

Vision User Testing Product Research Research Software 345

Melissa Perri

JULY 23, 2024

I gather data through surveys about observations. Lots of data goes into pinpointing. Product Operations ensures that product teams have the right data and insights to make informed decisions, leveraging analytics to understand performance and drive strategic actions and streamlining effective customer and market research.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Coalition

JANUARY 24, 2022

Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? SOM changes as per data fed into it based on assumptions.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Melissa Perri

JANUARY 4, 2020

2019: "Do we have data to prove that is the right way to go?" Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years? Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Mind the Product

NOVEMBER 17, 2020

In this episode, sponsored by Amplitude , listen to learn about: * Product research. Using data effectively from the start. * The difference between market research, user research, and analytics. I think it’s hard to have true unbiased data – I think all data is biased to some degree.

Research Software 212

Research Software User Testing Product Research Customer Experience 212

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? How do they use it?

User Testing 78

User Testing Product Research Market Research Research Software 78

The Product Guy

AUGUST 13, 2020

Product management could start with market research and product development and end with operation. Leading a team could be similar to managing a product, there is not always a standard or right way and the method always has to be adjusted based on the feedback and gathered data.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. To adopt a data-driven approach, you’ll need to first understand your business goals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Alchemer Mobile

MARCH 13, 2024

“Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi. This award represents the hard work and dedication of the entire technology team at Alchemer.”

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Userpilot

JULY 29, 2024

This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups. It is often shown in bar or pie charts.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side. Tweet This.

User Testing 309

User Testing Customer Experience Customer Feedback Product Research 309

Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. We go into the field with a panel, send the survey out, and get the data back.

Research Software 222

Research Software Product Research User Testing Wireless 222

Product Innovation Educators

OCTOBER 14, 2024

The future of product management will involve using more AI tools, like advanced language models and creating fake data for testing. Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data. He mentions using tools like Perplexity.ai

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Userpilot

AUGUST 21, 2024

The secret lies in first-party data. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data. TL;DR First-party data is information you collect directly from your audience or customers. Greater control and ownership over customer data.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. By getting more curious about your data and asking the right questions you can inspire action with insight. Research requires more than just evidence.

Product Research 174

Product Research User Testing Research Software Data Visualization 174

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Here’s are some of the things you should analyse: Business data and insights. Customer and market insights. Preparing for the C-Suite. Process and practices.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. K-means, DBSCAN), PMs can visualize market segments dynamically.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

The Product Coalition

OCTOBER 2, 2024

Perhaps that’s why some research experts say, “Data is the new currency.” Well, they need researchers to first find the right consumers, and the race to conduct consumer research quickly and effectively is always on the minds of company leaders. Getting the right data, not just fast data.” to the U.S.,

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Userpilot

SEPTEMBER 20, 2024

Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative product analytics can’t. This article will teach you how to analyze qualitative data to inform product development and improve the product experience. The purpose?

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

OCTOBER 19, 2024

1 Userpilot for product teams to collect and act on NPS data Creating NPS surveys with Userpilot. Get real-time insights into your survey responses, with visual breakdowns of data, NPS score, and trends. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Guy

OCTOBER 9, 2018

This also helped to refocus the company’s view of product management from being primarily an execution-oriented role to a more strategic one including market research, customer development interviews, and feedback. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience. The two main types of survey data are quantitative data and qualitative data.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

UX Planet

SEPTEMBER 14, 2024

Discover how to enhance user experiences by leveraging quantitative research, usability testing, and A/B testing to make informed, data-driven design decisions that lead to measurable results. These tools enable you to collect feedback and use that data to refine your product’s design and functionality.

Data Visualization 94

Data Visualization User Testing Product Research Research Software 94

Userpilot

JULY 3, 2024

Data-driven design has been a hot topic among UX designers for some time now. But why do you really need to focus on adopting a data-driven design process? To develop a product that keeps customers satisfied, your design must be backed by thorough user research and data. Ready to perfect your data-driven design strategy?

Data Visualization 79

Data Visualization User Testing Product Research Customer Feedback 79

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. When teams are faced with contradictory specs or features, it’s great to have customer data to go back to.

Agile 243

Agile Data Visualization User Testing Customer Feedback 243

Userpilot

MARCH 9, 2025

It could include conducting user interviews and surveys, analyzing product usage data, and tracking customer feedback , to name a few. In action, customer research in SaaS could look something like examining support tickets to uncover recurring issues or feature requests , like consistent asks for better reporting features.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Product Innovation Educators

AUGUST 5, 2019

Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research.

User Testing 168

User Testing Product Research Research Software Customer Experience 168