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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So how can you tell as a non-technical individual if this data is real or a stutter.

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Data thinking vs. product thinking

Mixpanel

One way of understanding this is that there is no single metric that can definitively tell you whether a product will or won’t succeed. There is no single metric that can definitively tell you whether a product will or won’t succeed. The wins are not synonymous. The wins are not synonymous.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

And if analytics is considered a fundamental step in considering a feature complete, it forces product teams to be ready with event definitions prior to the start of implementation, which itself guarantees metrics have also been thoughtfully considered prior to a single line of code being written. Engineers are technical.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

The Hard Side of a network is, by definition, hard to scale. Jahan Khanna, cofounder/CTO of Sidecar spoke of its origin: It was obvious that letting anyone sign up to a driver would be a big deal. Thus the order of operations, at least for most consumer-facing marketplaces, is “supply, demand, supply, supply, supply.”

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

If the initializer is obviously reusable, add it to the original event definition like we did above. He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.

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What We Learned About Building Products People Love in 2016

Mind the Product

This opens up and demystifies these practices with definitions, examples, easy to understand diagrams, and suggestions for further reading. Suzie’s post both educates and entertains and is full of practical advice and, as Suzie says, its point is “to empower you and inform you about technical practices that are meant to be business-relevant”.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. You can subscribe to get more updates. Thanks, Andrew.