Remove Demo Remove Development Remove User Friction Remove White Paper
article thumbnail

How Moneyfarm Cultivates Features That Matter

Split

Their development teams used a homegrown solution for feature flagging, a limiting solution that only allowed them to turn features on or off. Before partnering with Split, Moneyfarm had no way to target users and allow for a percentage or gradual rollout when releasing new features to their platform.

article thumbnail

From 2 to 100 Feature Releases Per Month

Split

Present in 44 different countries, they help customers understand, manage, and protect their personal information, so they can make better financial and purchasing decisions. Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Precision in the Language of Messaging

Pragmatic Marketing

. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers. ” Remember the audience—the customer—while building that messaging framework.

article thumbnail

Precision in the Language of Messaging

Pragmatic Marketing

. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers. ” Remember the audience—the customer—while building that messaging framework.

article thumbnail

Why software sales is different from hardware sales and tips for bridging the gap

Innovatemap

Without a tangible product to see and touch, customers will need a way to engage digitally. Product marketers will equip software sales teams with materials and messaging that allows prospects to quickly understand what the solution is, how it addresses common pain points and how it works. Product marketing is key here.