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To PLG or not to PLG

The Product Coalition

There’s lots of writing about Product Led Growth (PLG). Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. And I’ve heard many misconceptions about it.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Contact for custom pricing.

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The Growth Marketer Role in SaaS: All You Need to Know

Userpilot

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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12 Best Digital Adoption Platforms for SaaS Companies in 2023

Userpilot

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Want to see how Userpilot can help you drive your digital product adoption? Book the demo! Maybe something completely else? What is a digital adoption platform? G2 rating: 4.4

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. A well-structured product team requires a product leader – either a product manager or a product owner.

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Pendo vs Amplitude: Which is the Better Product Analytics Tool?

Userpilot

Want to see how Userpilot analytics can help you drive your product growth? Book the demo ! What is product analytics? Product analytics is the process of collecting, organizing, and analyzing data about users’ engagement with a product. Amplitude doesn’t support this functionality at all. Pendo pricing.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.