article thumbnail

How to describe your business as an equation

Lenny Rachitsky

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. G2, backlink, social mentions) Direct (e.g. This includes companies like Warby Parker, Casper, Glossier, and Dollar Shave Club.

article thumbnail

The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Openview blog focuses on product-led growth, product & pricing, marketing, finance & operations, and many more. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Is it transitioning from inbound to outbound sales? Maybe you’re hiring for a financial software product: you’re looking for a person who has a finance degree, came out of school and ended up somewhere like PWC for a year and then realized he wanted to get into sales. What are the biggest areas where they’re struggling?

Outbound 183
article thumbnail

Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. I worked in healthcare, finance, media, in education. Today’s guest has been bootstrapping for most of her life.

article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Bynder triggers product demos for website visitors to drive brand activation. Book a Userpilot demo today to learn how you can leverage in-app engagement to drive your brand activation goals. If finance is a problem, for example, you can opt for a virtual event or creative booth instead of an elaborate media campaign.

Branding 105
article thumbnail

The Sales Summit: The trends and challenges shaping the future of sales

Intercom, Inc.

We sell into every single line of business, so we do a lot of personalized presentations and demos. It would somehow do a lot of the research for them and then spit out a beautiful presentation deck and demo within a couple of minutes. Finance needs to be aware of it. Post-demo process. Let’s get this figured out.”

article thumbnail

The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). Spotting fundamental flaws. How Sales sees product managers: Technical/Tactical.