Remove Demo Remove Framework Remove Inbound Remove Product Marketing
article thumbnail

Product adoption: how to get customers to embrace your product

Intercom, Inc.

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. 4 forces that influence product adoption. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success. It also tells the target customers how your product differs from competitors and why they should choose it. Not sure how to go about goal-setting?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. A diagram of the OKR framework.

article thumbnail

9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

– think Pirate metrics framework here and the stage you are trying to have an impact on. Book a Userpilot demo today! Get a Userpilot demo and get started right now! Increased retention and product adoption. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement.

article thumbnail

What is Customer Value Chain & How to Use It in Product Development

Userpilot

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. Get your free Userpilot demo today! Monitoring product usage is also cheaper than conducting market research, which should help you maintain high-profit margins.

article thumbnail

Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. What is growth marketing?

article thumbnail

How a Land and Expand Strategy Can Help You Drive Growth

Userpilot

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Five key product positioning benefits. #3. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key.