Intercom, Inc.
AUGUST 27, 2018
In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. But when it comes to the discovery call, many of us assume we can wing it.
Intercom, Inc.
APRIL 25, 2018
This was a framework to allow Messenger apps to be sent in conversations. Then we realized that framework could easily be extended to allow apps to live outside conversations. Through total serendipity, we realized the Messenger app framework and our new Messenger home idea were perfect partners.
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Intercom, Inc.
NOVEMBER 20, 2018
The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. Do you lead with “Get Started,” “Request Demo” or “Sign Up”? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Only now is it time to demo! What words do they use?
Product Bookshelf
JANUARY 1, 2021
Bush provides a framework for deciding between freemium, free trial, and demo options. Bush’s framework helps you evaluate your fit and readiness for the model. Choose between the free trial, freemium, or demo model. For differentiated companies, free trials and demos work well. What is product-led growth?
Userpilot
MAY 3, 2023
Marketing analytics primarily focus on external data and metrics related to customer acquisition, inbound marketing channels, website attribution, and engagement with your community. Different goal-setting frameworks , like OKR or the Golden Circle framework, can be used to determine your objectives. OKR framework.
Intercom, Inc.
MAY 6, 2019
Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them. 4 forces that influence product adoption.
Userpilot
OCTOBER 25, 2022
This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. Try one of the goal-setting frameworks, like SMART or OKR. You can use frameworks and tools like the ones developed by Teresa Torres to guide your product discovery.
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