Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? Dave McClure's Pirate Metrics framework. What are Pirate Metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Workshop 130

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Product Management University

APRIL 8, 2024

The company-portfolio strategy foundation becomes the jumping point for planning and execution across marketing, product marketing, sales and customer experience/customer success teams. It all starts with product management. Here’s how this approach benefits your entire organization. They buy because you understand them.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

APRIL 21, 2024

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important?

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Product Management University

MARCH 21, 2023

While that’s important, it more important early on to find out why they’re evaluating products like yours in the first place, THE BIG WHY! You Might Also Like: Can You Give Me An Overview of Your Product? It’s the key to gaining competitive leverage.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 17, 2023

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. You can use the SMART goal-setting framework to ensure that you gain insights on data points that actually reflect customer needs and business goals.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Book a demo to see it in action. What is product management? You need to prioritize ruthlessly.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Management.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MARCH 28, 2024

Userpilot is a product growth platform with user analytics and feedback functionality. Book the demo to find out more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is user analytics? product marketing manager ). User persona example.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 20, 2023

The Lean Product Playbook by Dan Olsen focuses on addressing real customer needs through Lean Process. Product-led Growth by Wes Bush: explores product-led growth strategies for effective onboarding. You can book a Userpilot demo to implement the lessons from these must-led onboarding books effortlessly. on Goodreads.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

NOVEMBER 21, 2023

If you want to see how Userpilot can help you orchestrate your product launches, book the demo! What is a product launch checklist? A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Why is a product launch checklist important?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

FEBRUARY 20, 2024

If you need to elevate your SaaS email marketing strategy with more quality data, why not book a Userpilot demo to see how you can gather useful data for your email campaigns? Try Userpilot and Take Your Email Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is targeted email marketing?

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Book the demo! Overengineering is building a product that is more complex than necessary. Finding the product-market fit.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. ” [10:51] Tell us about your framework for digital transformation. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Userpilot

JUNE 20, 2023

Regular PMF surveys help teams to ensure that their product is still satisfying a valid user need. If you want to see how Userpilot can help you validate your product ideas, book the demo! What is product idea validation? What are the product goals? What are the key product features? Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Product Management University

JANUARY 5, 2023

Product managers can use the 5 Ws to create user and buyer personas , create product roadmaps, script product demos, and more. Answering the 5 Ws and 1 H as they pertain to a product also offers a better understanding of the product itself and can help identify any gaps left over from the development stage.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. Book the demo! Want to see how?

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. This should be aligned with your long-term product vision. Goal-setting frameworks.

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

JUNE 26, 2023

You can also use a product metrics framework, ie. Google HEART, Pirate Metrics , or North Star Metric framework to choose the right product metrics. Customer acquisition metrics, such as the customer acquisition cost, help you evaluate your marketing efforts and make informed decisions.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 96

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Number of demos requested.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

FEBRUARY 28, 2023

Predesigned templates help give you a framework for collecting customer feedback effectively. Book a demo today. There are various types: Net promoter score survey : Would your customers recommend your product? Product market fit survey : How customers would feel if they could no longer use your product?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

JULY 4, 2023

Userpilot can assist you in crossing the chasm by collecting customer feedback, personalizing in-app experiences, and performing in-depth product analytics. Book a demo now. The chasm is the gap in the technology adoption lifecycle between the early adopters (early market) and the early majority (the pragmatists).

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 20, 2023

Product managers and project managers can work together effectively to plan projects, prioritize the most valuable features for a given target market, ensure a customer-focused approach, and measure progress toward product success. Userpilot is a helpful tool for both product and project managers. Check out a demo here.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team structure?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

JULY 11, 2023

If you run a SaaS, feel free to book a Userpilot demo to see how you can offer outstanding customer service. Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job. Welcome new users with short, personal videos.

Customer Experience 97

Customer Experience Customer Feedback Feedback Software User Testing 97

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

MARCH 22, 2022

Alex Levich, Product Management Lead at Google, explains how “auto-generate subtitles for video” became a starting goal for a product experiment to grow video at Facebook. A framework for running product experiments is “Think Big, Start Small, Scale or fail fast.”. A framework for running product experiments.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Monitor interest in certain topics over time with Google Trends.

User Testing 105

User Testing Feedback Software Research Software Product Research 105