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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

On the other hand, there are all kinds of new technologies like AI, biosciences, and new opportunities in the medical field. These technological possibilities should generate all kinds of new product opportunities. [7:38] Build something really fast and demo it to the customer to get instant feedback. Have a good data system.

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. He connects this story to building a software company. You set the rules and write the handbook. How to Break This Rule: Make your own rules. This is liberating.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Building a walkthrough using a dedicated tool is much easier than coding it from scratch. The best walkthrough software on the market is Userpilot. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

You may be targeting content marketing professionals that need SEO software, and you have 1,000 accounts following you. Another way is to include forms in your demo signup or launching surveys through your social channels. To start planning a repel marketing strategy, look at the rate of conversion with your different audiences.

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Trapped in Product Death Cycle?

The Product Cafe

Have you ever wondered why, despite listening intently to your customers and diligently building the features they ask for, your product still struggles to gain traction? However, alongside its release, Google released a demo video of Gemini. Subscribe for free to receive new posts and support my work. Here's How to Break Free!

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). How the customer would like to use the software.