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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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What is Marketing Research? Examples and Best Practices

Userpilot

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. It acts like a guide, helping businesses navigate the complex market landscape.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Book a Userpilot demo. Let’s get started.

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

A lot of people think that personalization is about adding a customer’s name to every email or message. Book a Userpilot demo today! Get a Userpilot demo and get started right now! Increased retention and product adoption. Combines marketing, customer service, sales, and CRM software. Higher revenue.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. Get your free Userpilot demo today! Source: Kajabi.