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Product Management Marketing: A Guide for Building Successful Products

Userpilot

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

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How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. However, you need the right mix of technical and leadership skills. Book the demo to see how it can help your technical product managers. What is a technical product manager?

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16 Product Manager Skills For SaaS Product Management

Userpilot

Soft skills, like communication or leadership , are more general and can be used in different contexts. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Book the demo! Product manager skills: market research.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Book a demo now to begin. This article shows you how. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.