Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 70

Research Software Data Visualization User Testing Marketing 70

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 81

Product Marketing Onboarding KPIs User Testing Marketing 81

Roman Pichler

JULY 6, 2021

Grow Your Leadership Skills. Creating and validating a product strategy including market and user research. Validating solution ideas : Using, for example, product demos , usability tests, and A/B tests. It means that you don’t have to worry about getting up to speed with new markets, competitors, and products.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Userpilot

FEBRUARY 13, 2024

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. PM280 Group’s webinar emphasizes the importance of a strong team culture in enhancing product management leadership and team success. Book the demo today! What is a product webinar?

Webinar 94

Webinar Data Visualization Analytic Tools Feedback Software 94

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Marketing & Sales Enablement. It’s like relay race.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

Product Talk

SEPTEMBER 1, 2021

Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. The next layer is the company’s leadership. I need to communicate with leadership so they can understand and buy into this new request or ask the right questions.”.

Product Research 218

Product Research User Testing Technical Review Data Visualization 218

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 85

Research Software Analytic Tools Feedback Software Data Visualization 85

Product Management University

DECEMBER 17, 2020

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Enjoy the B2B Product Manager December issue. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Lenny Rachitsky

JANUARY 14, 2024

Brought to you by Sidebar —Accelerate your career by surrounding yourself with extraordinary peers | Sprig —Build a product people love | Arcade Software —Create effortlessly beautiful demos in minutes — Ethan Evans is a writer, career coach, course instructor, and retired VP at Amazon.

Leadership 89

Leadership Framework Customer Experience Customer Feedback 89

Innovatemap

OCTOBER 31, 2019

120WaterAudit’s leadership team knew the importance of bringing user experience driven technology to the antiquated, paper-and-spreadsheet-driven industry of water quality management. We partnered with the 120WaterAudit team to create a clickable prototype to show prospects during sales demos.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Book a demo now to begin. This article shows you how. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Customer Experience 96

Mind the Product

SEPTEMBER 14, 2017

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Let’s be straight about this, I’m not a big fan of using email as a marketing channel – who wants to get more email?

Data Visualization 122

Data Visualization Embedded Analytics Marketing Customer Experience 122

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Book a demo to see it in action. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product?

User Testing 81

User Testing Customer Feedback Feedback Software Data Visualization 81

Bain Public

APRIL 17, 2020

Career Development Program Details: Whether you are a Founder or part of the Product, Engineering or leadership team, you need actionable strategies and impactful techniques that drive results today. We work with you as partners by sharing product leadership best practices. I'm not very good at Product Management.

Workshop 52

Workshop Leadership Document Roadmap 52

Roman Pichler

JULY 6, 2021

Grow Your Leadership Skills. Creating and validating a product strategy including market and user research. Validating solution ideas : Using, for example, product demos , usability tests, and A/B tests. It means that you don’t have to worry about getting up to speed with new markets, competitors, and products.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

NOVEMBER 23, 2023

That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. If you want to see how Userpilot can help you track user behavior, collect feedback, and run experiments, book the demo! How is the outcome-based roadmap different from regular roadmaps?

Feedback Software 84

Feedback Software Analytic Tools Product Research User Testing 84

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. However, you need the right mix of technical and leadership skills. Book the demo to see how it can help your technical product managers. What is a technical product manager?

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Userpilot

NOVEMBER 23, 2023

Soft skills, like communication or leadership , are more general and can be used in different contexts. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Book the demo! Product manager skills: market research.

Analytic Tools 83

Analytic Tools Research Software Data Visualization Product Research 83

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky? Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Feedback Software 76

Feedback Software Analytic Tools User Testing Customer Feedback 76

Userpilot

MARCH 19, 2024

Book the demo to find out more! Try Userpilot and Take Your Feature Rollouts to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a feature rollout? Improve collaboration between key stakeholders Feedback collection is not limited to users but also internal stakeholders, like the leadership or other teams.

Product Research 89

Product Research Onboarding KPIs User Testing Feedback Software 89

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. From the Bottom Up.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Book a demo to see it in action. What is product management? Champions a customer-centric approach. Drives product success.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

JULY 17, 2023

In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Book the demo to see how it can support your product team structure. Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job.

Analytic Tools 78

Analytic Tools Feedback Software Research Software Product Research 78

The Secret PM Handbook

OCTOBER 9, 2018

When sales are not going well, company leadership might ask product management come in to help hit the numbers. We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. This can be a bad thing or a good thing. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. Book the demo! Let’s dive in!

Technical Review 79

Technical Review User Testing Product Management Product Manager 79

Gainsight

SEPTEMBER 22, 2023

How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Technology companies, in particular, adopted these points of differentiation to gain market share. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

UX Planet

JANUARY 24, 2024

Understand The Evolution of UX Portfolios in the US tech market: What’s Trending in 2024 is not what is trending 5 years ago. For Senior, Lead, and Staff Levels: Depth, leadership, and innovation are your tickets. Infuse your portfolio with stories of strategic decisions and team leadership.

UX 90

UX Data Visualization Feedback Software Customer Feedback 90

Userpilot

APRIL 30, 2024

Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required How did Marty Cagan get started in product management? Book a demo to learn more. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required

Analytic Tools 88

Analytic Tools Research Software Feedback Software Books 88

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Book the demo!

Product launches 86

Product launches Product Research User Testing Research Software 86

Userpilot

AUGUST 21, 2023

TL;DR Product managers need to have good problem-solving, communication, and leadership skills. Leadership. Despite not being classed as a C-level position, product managers are often leading multidisciplinary initiatives that start with your developers and end with the sales team so confident leadership is a must.

User Testing 77

User Testing Research Software Feedback Software Product Research 77

Userpilot

DECEMBER 12, 2023

Book the demo! When you prioritize quick growth to deliver the MVP and beat potential competitors to the market, the UX isn’t always the priority. However, you’re not likely to secure leadership buy-in if the UX initiatives don’t drive specific business goals. What is a UX roadmap? How about the customers?

Roadmap 87

Roadmap Customer Experience UX Product Research 87

Userpilot

NOVEMBER 27, 2023

Book the demo to find out more! Finally, progress reports allow the senior leadership to make informed decisions as to whether to continue the project or pull the plug and divert the resources to another initiative. If you’re writing for senior leadership , appeal to things that matter to them the most, like business goals.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Feedback Software 87

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Book the demo! What is a UX strategy?

Research Software 80

Research Software Analytic Tools Feedback Software User Testing 80

Intercom, Inc.

JUNE 9, 2021

Product demos . I thought the All Hands recordings were effective ways of having the leadership team convey the culture… The recordings also broke up the video calls to help avoid screen fatigue” – Steve, Product Engineer. Working in teams in a ‘competitive’ setting made it fun!” – Samy, Field Marketing Manager.

Feedback Software 253

Feedback Software Customer Experience Systems Review Presentation 253

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

Data Visualization 77

Data Visualization Reporting Tools Analytic Tools Research Software 77