Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 83

Product Research User Testing Research Software Feedback Software 83

Product Management University

FEBRUARY 22, 2023

The role of Product Manager can be a catch-all for some organizations where it describes someone who works on a team with other PMs, takes lead on a product, or oversees an entire portfolio. Senior Product Manager A Senior Product Manager typically oversees a team of other PMs or supervises a major product within a portfolio.

Positioning 264

Positioning Product Management Product Manager B2B 264

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 74

Research Software Data Visualization User Testing Marketing 74

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 94

Leadership Analytic Tools Research Software User Testing 94

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Userpilot

FEBRUARY 13, 2024

We’ve collected some of the best product management webinars for 2024, so you don’t miss out. TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. You can use your findings and improve your in-app marketing with Userpilot.

Webinar 98

Webinar Data Visualization Analytic Tools Feedback Software 98

Product Management University

DECEMBER 17, 2020

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Book a demo to see it in action. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product?

User Testing 85

User Testing Customer Feedback Feedback Software Data Visualization 85

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Book a demo to see it in action. What is product management? Drives product success.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. The thing is, users don’t need the majority of features that product teams build.

Feedback Software 89

Feedback Software Analytic Tools Product Research User Testing 89

Mind the Product

SEPTEMBER 14, 2017

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. We send our newsletter out once a month to inform our users about the latest developments to our products. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release.

Data Visualization 129

Data Visualization Embedded Analytics Marketing Customer Experience 129

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. From the Bottom Up.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team structure?

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

Userpilot

MAY 1, 2024

Keep on reading to learn about his journey into product management , his recommended newsletters and podcast episodes, and his top tips for product management success. Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky?

Feedback Software 80

Feedback Software Analytic Tools User Testing Customer Feedback 80

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. What is a product analyst?

Data Visualization 81

Data Visualization Reporting Tools Analytic Tools Research Software 81

Userpilot

APRIL 30, 2024

Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required How did Marty Cagan get started in product management? If you want to implement his strategies and build successful product experiences, there is no better tool for the job than Userpilot.

Analytic Tools 93

Analytic Tools Research Software Feedback Software Books 93

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. On average, a product launch manager earns around $138,000.

Product launches 91

Product launches Product Research User Testing Research Software 91

Gainsight

AUGUST 18, 2022

Product documentation. Thought leadership. In addition to these core capabilities, Maksim Ovsyannikov, Executive Vice President of Products and Design at Gainsight, unveiled Nucleus Spaces. This year, Gainsight is doubling down on this leadership with the announcement of Journey Optimizer. recommended e-learning paths.

Customer Experience 52

Customer Experience Customer Feedback Data Visualization User Testing 52

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building? This could be related to their professional background, use cases for your product, or shared challenges within your industry. This way, you can use your resources efficiently.

Feedback Software 80

Feedback Software Customer Feedback User Testing Customer Experience 80

Userpilot

DECEMBER 10, 2023

Userpilot is a product growth platform that allows you to collect user behavior data and feedback and drive user activation and engagement. Book the demo to see how! What is product-led growth? First, it’s more suitable for complex products whose value isn’t easy to experience during a free trial. The scores are dynamic.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience Data Visualization 96

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Collective. First Round’s The Review. Hacker Noon.

Blog 93

Blog Analytic Tools Research Software Feedback Software 93

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

The Product Coalition

FEBRUARY 1, 2022

Being a product-led company is a business decision that is manifested first and foremost through the organizational culture. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth. Then, they see a demo.

B2B 157

B2B User Testing Enterprise Demo 157

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Userpilot

JULY 9, 2021

John also hosts another podcast called Growth Marketing Today where he’s interviewed product and marketing leaders like Sean Ellis, April Dunford, and Hiten Shah. Ramli John, Author of Product-Led Onboarding. mechanical engineering, marketing, economics.) Geoff Watts, Author of Product Mastery. Plot summary.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Haines-Group

NOVEMBER 10, 2018

Bottom line: If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. To create that initial map, work with sales leadership and a couple of the best sales staff to hash it out together. product, marketing, customer service, and perhaps others). It’s like a marriage.

Product Research 78

Product Research Feedback Loop Systems Review Feedback Software 78

Userpilot

JULY 8, 2021

There’s no set path to becoming a product manager like there is for a doctor or an accountant. It’s a fairly new discipline that attracts individuals from all kinds of educational backgrounds like marketing, engineering, and economics. The product manager role requires an extremely versatile skillset. Product management tools.

User Testing 61

User Testing Research Software Analytic Tools Feedback Software 61

Mind the Product

APRIL 26, 2019

Marketing Driven Development is Bad. Product teams can tend to want to stay away from Marketing, and we don’t like it when marketing deadlines drive product development or they need a demo for a client. But this tension between Product and Marketing is unnecessary.

Weak Development Team 142

Weak Development Team Data Visualization Product Research Entertainment 142

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

MARCH 11, 2022

Let’s start with five must-have tools that you will need during your first 90 days as a product manager. Product usage and adoption tools – Userpilot. Get a Userpilot demo and see the tool in action. You’re not building a product just for the sake of building it. The Product Folks events.

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

Community managers, sales teams, marketing managers, and more could provide much insight into a product's users. Without this first-hand knowledge and understanding of your product, you won't be able to develop or improve your product as much as possible. What makes their product(s) different?

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

Under 10 Consulting

JUNE 6, 2019

Everything else requires leadership. In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. I’m often asked where product management should sit in the organization.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

Product Management University

JULY 31, 2023

If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company. The product demo is usually the biggest hurdle to clear on the way to a signed contract. Answer RFPs – mostly the product sections. Blaming losses on a bad demo?

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130