Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. Do you lead with “Get Started,” “Request Demo” or “Sign Up”?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

Enterprise 93

Enterprise Strategy Marketing Outbound 93

Userpilot

SEPTEMBER 7, 2023

Unless you’re selling to startups, focus on developing two different personas for buyers and users. Use in-app messaging to guide users to discover and adopt important features that will bring value to them. So, don’t confuse buyers for users when creating your personas.

Analytic Tools 95

Analytic Tools Feedback Software Research Software User Testing 95

Userpilot

MAY 24, 2019

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Why Your Traditional Software Demo Doesn’t Work. Which brings us nicely to your software demo, and why it’s no longer good enough.

Analytic Tools 57

Analytic Tools Demo Customer Experience Data Visualization 57

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

APRIL 7, 2024

Sign up for a free Userpilot demo today and reap the benefits of user-tracking tools! Enjoy integrations by signing up for a free Userpilot demo today! For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. ChartMogul is the best subscription and revenue-tracking software.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87