The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. Minimise the need for direct assistance.

Feedback Software 131

Feedback Software Analytic Tools Onboarding KPIs B2B 131

Userpilot

SEPTEMBER 29, 2022

A typical growth process involves tracking customers’ in-app actions, collecting feedback via microsurveys, generating data-driven experiment ideas, and conducting A/B experiments. Userpilot helps you track, gather, and analyze user data as part of your growth engineering process. Book a demo to learn how.

Analytic Tools 86

Analytic Tools Feedback Software Customer Experience User Testing 86

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. Book a demo now. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

OCTOBER 4, 2022

Along with numerous operational metrics (cost per acquisition) and business metrics (revenue per month), you should also pay attention to user experience metrics. These help you understand: how users feel about your product. whether or not the user interface is easy to use. how much time users spend on a feature.

Customer Experience 71

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 71

Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. In fact, a bad notification user experience can ruin the whole product for the user and even cause churn. Let users have more granular control over your app’s notifications. What are notifications?

Customer Experience 95

Customer Experience User Testing User Experience Customer Feedback 95

Userpilot

SEPTEMBER 23, 2022

10 actionable strategies to reduce screen complexity. Since an excellent UI design leads to improved customer satisfaction , more and more customers will become brand advocates , sharing their positive experiences with their peers. One way to minimize perceived complexity is by personalizing the product experience.

Customer Experience 76

Customer Experience User Testing User Experience Data Visualization 76

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. It’s linked to positive WOM and reduced customer acquisition costs. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints.

Data Visualization 87

Data Visualization User Testing Customer Feedback Analytic Tools 87

ProductPlan

FEBRUARY 22, 2023

The pressure doesn’t let up even after you decide on your product strategy and communicate your vision on your roadmaps. Therefore, executing an ambitious product roadmap with proper planning is not only possible but also an exciting experience. A successful product never sacrifices the user experience.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

The Product Coalition

JANUARY 12, 2022

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. This radical change removes the myth that without product manuals, traditional lead generation, sales demos, & POC setup, a product cannot grow.

Research Software 158

Research Software Technical Review Strategy Product Research 158

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 95

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 95

Userpilot

DECEMBER 10, 2022

By reducing friction in your user experience, you will improve engagement , drive loyalty and retention, and ultimately boost conversions. In this article, we’ll cover: What is user friction and how it can kill your relationship with customers? How to identify user experience friction. Cognitive friction.

Customer Experience 91

Customer Experience User Friction User Testing Customer Feedback 91

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

Customer Feedback 83

Customer Feedback Product Research Feedback Software User Testing 83

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. It also explores 15 strategies that help UX designers build trust in potential users. What is user trust? Customer journey mapping.

User Testing 89

User Testing Customer Feedback Customer Experience UX 89

Userpilot

AUGUST 23, 2023

Segment customers based on these to create different user journeys. Personalize the customer experience based on past user experiences, such as their jobs to be done. You can use metrics to measure customer experience through the buyer’s journey. What is customer experience design?

Customer Experience 74

Customer Experience User Testing Customer Feedback Feedback Software 74

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Book a demo with our team to learn more! But look no further!

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

Userpilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Book a demo to explore more. Why implement a cross-selling strategy?

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Reducing customer churn rate with Userpilot: Monitor in-app user behavior to predict churn. Book a demo with Userpilot to learn more. Poor onboarding : Nothing is more frustrating to new users than onboarding flows that aren’t tailored to their needs.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools Data Visualization 82

Userpilot

FEBRUARY 19, 2024

Create contingency plans, efficiently allocate resources, and implement communication strategies, such as in-app banners , for user notifications on system maintenance. These actions are vital for minimizing negative impacts on user experience and ensuring operational continuity during unforeseen events.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Use cohort tables to understand how different user segments engage with your product, then improve. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 85

Research Software User Testing Strategy Customer Experience 85

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 82

Product Research Data Visualization User Testing Research Software 82

Userpilot

DECEMBER 19, 2022

This makes customer retention an important performance indicator for any business strategy. It also dives into twelve strategies to help you retain customers long-term. Identify customer pain points and work on resolving them to improve customer experience. Book a demo today to learn more! JTBD User segmentation.

Feedback Software 91

Feedback Software Customer Experience Customer Feedback Product Research 91

Userpilot

SEPTEMBER 28, 2022

A poor user experience or customer service may cause them to churn. Customer loyalty and satisfaction are also highly influenced by customer perceptions: A positive perception helps build trust among the customers, which in turn, improves customer satisfaction and loyalty. Postfity’s user interview. Get a Userpilot demo.

User Testing 82

User Testing Customer Experience Customer Feedback Feedback Software 82

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 78

Feedback Software User Testing Customer Experience User Friction 78

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Collect user feedback to improve your user flows.

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer segmentation is the process of splitting users into groups based on shared characteristics. There are many different ways to segment and define user segments. There are many types of user segmentation models to choose from. If you want to build advanced user segments easily, give Userpilot a go.

Customer Experience 88

Customer Experience Analytic Tools User Testing Feedback Software 88

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Offering personalized demos to show the product’s value and encourage deeper engagement. Book a demo to give it a try.

Analytic Tools 73

Analytic Tools Feedback Software Research Software Customer Experience 73

Userpilot

APRIL 17, 2024

A few of the major features to look out for in customer insight platforms are user surveys, behavior analytics , segmentation , and data visualization. Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

Userpilot

NOVEMBER 16, 2022

Any savvy product manager will tell you that an effective user adoption strategy template would be a huge asset to crafting onboarding experiences that drive adoption and growth. User adoption is a term describing the process of new users gradually ‘adopting’ your product. Ready to dive in?

Analytic Tools 93

Analytic Tools Feedback Software Customer Experience User Testing 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. Similarly, in-app behavioral data can help you to optimize the user experience, and event data can reveal areas of improvement in your conversion funnel.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

MARCH 6, 2024

ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business. User Research for Insights : Conduct user research to gather direct insights and adapt products and strategies based on their specific needs and pain points.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Book the demo!

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83