article thumbnail

Customer Value, Underperforming Products, Product Demo Objections and More

Product Management University

Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. Using White Papers to Generate More Quality Leads. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management. Is It Just Sales Feedback or True Voice of the Customer?

Demo 100
article thumbnail

Moving on from Founder Led Sales

Business of Software Conference

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. Demos are not a stage Bob Moesta’s very famous for saying, demos are not a stage in a pipeline. Demos are not a stage Bob Moesta’s very famous for saying, demos are not a stage in a pipeline.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Precision in the Language of Messaging

Pragmatic Marketing

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

article thumbnail

Precision in the Language of Messaging

Pragmatic Marketing

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

article thumbnail

9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Do you lead with “Get Started,” “Request Demo” or “Sign Up”? White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation. Only now is it time to demo! Unique sales approach.

article thumbnail

Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

You should customize the content of your resume to match the requirements of each position you apply for. Clement Kao, Founder of Product Manager HQ, compares a resume to a demo video: Clement Kao believes that your product manager resume is like a demo video that highlights why you are the best fit for the job.

article thumbnail

11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Book a free demo today ! Book a demo today ! Capterra ’s rating: 4.7/5.