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How to Use Concept Testing UX to Build Successful Products?

Userpilot

Concept testing takes place before the development phase to assess how well the idea could satisfy user needs , while usability testing focuses on how easy the product is to use and navigate and happens during the development stage. Book the demo to see how it can help your organization! What is concept testing?

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Product isn’t helping us close major deals and bring in revenue.”  Sales teams inundate us with urgent-but-repetitive ‘does product X do thing Y?  There’s  There’s something more systematic here. Let’s paint this misalignment in detail, exaggerated for emphasis. [1]

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What is a Customer Profile Template? Steps and Examples

Userpilot

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Want to get started with customer profiling?

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16 Most Common Product Marketing Manager Job Interview Questions And Answers

Userpilot

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

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Product Churn: A Quick Guide For Product Managers To Reduce Churn In SaaS

Userpilot

Product churn is a metric that measures how many customers leave your product over a specific period. To calculate the customer churn rate , divide the number of customers lost during the given period by the number of customers present at the start of that period, and multiply the result by 100. Churn Rate Calculation.

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15 Ways for Effectively Scaling SaaS

Userpilot

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.