Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Review stage (BoFu). But how can you use it?
Iteratively Blog
MARCH 15, 2020
Development. Known for data visualization & hosted by maestros Enrico Bertini and Moritz Stefaner, Data Stories hosts discussions on the latest developments in data analytics, visualization, and other similar topics. A large part of the reason is due to the fact that not everything is measurable. Play the latest episode. #4
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Product Talk
MARCH 2, 2016
I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. User stories and user story mapping help a team align around the top priorities and get clarity around what they are delivering.
Gainsight
AUGUST 31, 2020
It is a genuinely worthy lesson about willingness to learn, the ability to adapt successfully, the power of motivating team leadership, the benefits of making data-driven decisions from product usage insights, and the results produced from commitment. So I went from running product to running product and development.”
UX Studio: Product Management
JULY 29, 2020
Hired as external consultants, researchers, and product designers, sometimes we are asked to join an existing product team and help in transforming an organization from the inside. . Understanding the team and the context they operate in is the starting point before trying to change anything. Find purpose .
Amplitude
MAY 17, 2017
Your web analytics team comes to you with a surprising revelation. In a career that spanned from the 1950’s to the early years of the 21st century , Twyman contributed to the technical and methodological development of the field for both TV and radio measurement in the UK. If it isn’t wrong, you probably knew it already.”.
PMLesson's Ace the PM Interview
JUNE 10, 2020
Many times data scientists are charged with communicating their findings with several other teams, many of whom may be as technical as they. This is often referred to by another name: data storytelling. Some data science teams may be devoted to nothing but fraud detection. And data science is perfectly poised for the fight.
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