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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Review stage (BoFu). But how can you use it?

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The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. Continuous integration reduces the risk of large code conflicts that used to take days or sometimes weeks of testing to resolve.

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Best Resources for Data Folks

Iteratively Blog

Development. Known for data visualization & hosted by maestros Enrico Bertini and Moritz Stefaner, Data Stories hosts discussions on the latest developments in data analytics, visualization, and other similar topics. A large part of the reason is due to the fact that not everything is measurable. Play the latest episode. #4

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Take a Peloton Ride with Amy Bunszel, SVP of Design and Creation Products at Autodesk

Gainsight

It is a genuinely worthy lesson about willingness to learn, the ability to adapt successfully, the power of motivating team leadership, the benefits of making data-driven decisions from product usage insights, and the results produced from commitment. So I went from running product to running product and development.”

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Using Twyman’s Law to Avoid Red Herrings in Product Analytics

Amplitude

When there’s so much data to work with, it’s easy to get careless and assume that the numbers right under your nose are always telling you the truth: A new piece of code breaks your homepage , but after looking at your analytics you see that users are spending more time on it than ever —and therefore must be more engaged.

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What Does a Data Scientist Do?

PMLesson's Ace the PM Interview

Many times data scientists are charged with communicating their findings with several other teams, many of whom may be as technical as they. This is often referred to by another name: data storytelling. Some data science teams may be devoted to nothing but fraud detection. And data science is perfectly poised for the fight.

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The 5 Pillars Of Good Design Leadership

UX Studio: Product Management

Hired as external consultants, researchers, and product designers, sometimes we are asked to join an existing product team and help in transforming an organization from the inside. . Understanding the team and the context they operate in is the starting point before trying to change anything. Find purpose .