Development Team Review Product Marketing Software Review Strategy 
Intercom, Inc.
JUNE 3, 2021
And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. That’s the advice of the Sequoia team in their last memo, “ COVID Accelerated the Future, Now Seize It ,” and for the last couple of months, that’s certainly been on the top of our minds here at Intercom.
Mironov Consulting
DECEMBER 29, 2022
Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue. Or What do I mean by software product vs software services ? A billable). Building
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Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?
ProductPlan
JUNE 1, 2023
When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas?
Usersnap
MARCH 19, 2019
Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?
PMLesson's Ace the PM Interview
DECEMBER 4, 2020
These are: Influence: As a TPM, a crucial aspect of the position is influencing and persuading the relevant teams and stakeholders to take the necessary actions to accomplish certain goals. As such, a TPMs program sense entails the ability to manage and navigate through technical dependencies and work alongside the engineering team.
Bryce York
NOVEMBER 27, 2016
Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. A Case Study from LogMeIn. … three years?
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