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Mastering Personas: A Product Manager’s Secret Weapon

280 Group

As technology continues to reshape consumer behaviors and preferences, some have begun to question the value of personas as a tool in the product manager’s arsenal. Despite their potential to unify teams and drive product success, personas can sometimes become more of a hindrance than a helpful tool.

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Product Operations — You Asked, We Answered

280 Group

How do you balance a solid ProdOps framework with giving product teams some autonomy to do things in a way that works best for them? Consider Problem Discovery and User Research as one example: The PM will determine which quantitative and qualitative approaches to take, which questions to ask, etc. Great question! What have you seen?

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Document. Refine. Repeat! Mastering the Product Process.

280 Group

That’s the thought behind every product innovation, from software platforms to mobile devices, food products, furniture or any consumer product y ou can imagine. It’s the spark that gives rise to innovative, ground-breaking product development. . Phase 3: Develop . Phase 2: Plan .

Document 291
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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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Top 5 Observational Research Best Practices

BrainMates

Observation is an important part of mixed methods user research. Whether observing people using a technology or system in the workplace, at home, or out in public, it can provide insights not available in quantitative data. Example: Metadata platform for content distribution. Put simply, metadata matters. But it does.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

instead, carefully chosen tools and processes help PMs and their teams gain efficiency. Designed to streamline product development workflows, third-party APIs and SDKs make up one popular and powerful category of such tools. But no one can achieve such compressed time cycles just by working harder?—?instead,

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Behind the Product: Why CNN+ Failed

280 Group

In short, the team that conceived of CNN+ failed to apply basic Product Management principles as they devised their offering: Market research : Prior to the CNN+ launch, Netflix was already showing signs of instability. Due to network agreement with cable systems, it lacked what viewers expected: a live feed of breaking news stories.