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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. When we met, we kept talking about team performance. I reflected on my Uber experience, where I was on a launch operations team.

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Look Before You Click: The Risk of Buying Pirated Software

Revulytics

But some organizations that want to cut corners or lack diligent IT oversight take that risk, figuring they can handle any potential problems with the cheap software. Software companies can drive down unlicensed use and generate new license revenue with targeted campaigns led by their sales teams to convert pirates to paying customers.

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From Awareness to Adoption: Keys to a Successful New Feature Launch

ProductPlan

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform.