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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

When we met, we kept talking about team performance. The emotions associated with teams creating documentation, which is a conduit to sharing knowledge, were very negative. I reflected on my Uber experience, where I was on a launch operations team. We had to be really tight on that messaging.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Review stage (BoFu). Plan and execute a marketing strategy for each stage that involves the goal, the digital marketing channels, the messaging, the content formats, and the action you want your prospects to take.

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Treat Your Career Like you Treat Your Products by Adam Warburton

Mind the Product

We all treat our products with care, respect, and diligence. A bad day in the office, a chance LinkedIn message, and before you know it, someone has moved jobs. Developing a long-term relationship with someone who can act as your mentor and provide advice and direction can help to get around this. Find a Mentor.

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Gainsight Just Acquired Aptrinsic: Here’s What’s Next

Gainsight

The question behind the question is: “The Aptrinsic product, team, and message resonates with me. In fact, we chose Aptrinsic because their product, team, and message is something we want to amplify, not change. As we completed our due diligence on Aptrinsic, we were blown away by the quality of their team and product.

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How to drive retention with the right growth stack

Mixpanel

Every interaction, every message, every touchpoint matters to customers. If your product and marketing teams are the “brains” designing your experience, your technology stack is undoubtedly the “brawn” making it possible. . Dynamic Content: connecting with tailored messaging. times more revenue than competitors.

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Look Before You Click: The Risk of Buying Pirated Software

Revulytics

But some organizations that want to cut corners or lack diligent IT oversight take that risk, figuring they can handle any potential problems with the cheap software. Software companies can drive down unlicensed use and generate new license revenue with targeted campaigns led by their sales teams to convert pirates to paying customers.