Remove Development Remove Differentiation Remove Framework Remove Inbound
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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

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Product-Led Growth

Product Bookshelf

Bush provides a framework for deciding between freemium, free trial, and demo options. Bush’s framework helps you evaluate your fit and readiness for the model. Developing a product-led growth strategy. For differentiated companies, free trials and demos work well. What is product-led growth?

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

Value chains differ from supply chains because the former focuses on increasing the amount of value a product provides, while the latter centers around the development and delivery process. Understanding your customer’s needs can result in cost savings and more loyal customers. What is the customer value chain concept? Decision-making.

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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

This is part five in a series about 4 Frameworks To Grow To $100M+. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Subscribe to get the rest of the series. Marketo Their market is the enterprise.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. Then we also look at inbound as a separate function. You can worry about that later.