Development Differentiation Product launches User Friction 
Userpilot
SEPTEMBER 11, 2023
What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Userpilot
NOVEMBER 21, 2023
Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!
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Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. It all amounts to a lot of mental Olympics at the end of a long development cycle. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Is the ultimate goal of the launch to create new markets?
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
ProductPlan
APRIL 29, 2022
It’s also the beginning of an equally pivotal point in a product’s trajectory. The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. Product differentiation. Breaking In.
Userpilot
NOVEMBER 19, 2022
Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?
Userpilot
OCTOBER 25, 2022
Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve. Conduct market research.
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