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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.” ” Where do security and privacy fall in your list of considerations as you develop, plan and launch your company’s products and services?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.” ” Where do security and privacy fall in your list of considerations as you develop, plan and launch your company’s products and services?

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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The Great Silence

The Product Coalition

We all want empowerment obviously, and many change-agents do their best to develop it within organisations, but I know too many people who aren’t in those situations, so their strategies to compensate are totally understandable. When everyone is shooting for different goals, and that’s not corrected, you inevitably end up with a f **g mess.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development.