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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. One of those niches that’s become more valuable in recent years: product analytics.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). Here’s how you (or your app developer team) can do it. Use services to hide analytics frameworks. Now, I know what you’re thinking.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

For app stores, these are the developers that actually create the products. For a more esoteric category, like Github, it’s helpful to bring on some prominent Open Source projects and key developers. Jahan Khanna, cofounder/CTO of Sidecar spoke of its origin: It was obvious that letting anyone sign up to a driver would be a big deal.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. SwiftUI is an incredible framework that allows for UI development at rates that are orders of magnitude above many UIKit approaches. MostSpecialEvent(.) } }.

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20 Top Product Management Books for 2021

Alchemer Mobile

Written by one of the founders of Basecamp, Shape Up is for product development teams who struggle to ship. How to Speak Machine provides a coherent framework for today’s product designers, business leaders, and policymakers to grasp this brave new world. Buy it here. Stop Running in Circles and Ship Work that Matters.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

Apple Podcasts played a pivotal role in the development of the industry and remains the dominant app for listening. In order of descending audience sizes, these categories are: Media companies that have internal podcast departments , whose goals in podcasting can range from audience development to diversifying revenue.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

Apple Podcasts played a pivotal role in the development of the industry and remains the dominant app for listening. In order of descending audience sizes, these categories are: Media companies that have internal podcast departments , whose goals in podcasting can range from audience development to diversifying revenue.