article thumbnail

Creating a Product Launch Training Program

ProductPlan

The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Development Team Configurations I Lobby Against

Mironov Consulting

1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This  That’s great training for field sales engineers or support teams, but shallow for application developers.

article thumbnail

How to Measure Software ROI For SaaS Products

Userpilot

For custom software development in-house, consider factors like development, implementation, maintenance costs, staff onboarding , and missed opportunities. Calculating ROI for different software projects How you calculate ROI depends on whether you’re developing the software in-house or buying a SaaS solution.

article thumbnail

I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Support needs installation guides, training sessions, FAQs, bug reporting categories.

article thumbnail

Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 2 Training & Support B2B products might need a guided tour, more support and service to train the end users of the client organization.

B2C 60
article thumbnail

How to Decrease Beta Testing Costs by 40%

Centercode

Here’s how running your beta tests with Centercode improves opportunity costs based on your role in the product development process. That means fewer show-stopping issues — and less damage control for your support team. But oftentimes, reactive decision-making ends up costing the time and money you were trying to save.