Roman Pichler

MARCH 14, 2023

I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? To capture the product strategy, you can use my product vision board. You can download the product vision board from my website and by clicking on the image below.

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. For example, has the business strategy changed?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. I have a podcast episode and a downloadable graphic about this approach to requirements. The y-axis represents "ability to deliver," while the x-axis represents "completeness of vision."

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Innovation Educators

APRIL 11, 2022

Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. It’s getting harder to stretch those frameworks that were built for a world well-defined by industry into the world we face today. Innovation Quotes.

Strategy 90

Strategy Automotive Research Software Product Strategy 90

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Intercom, Inc.

JULY 15, 2021

The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. As a chief design officer, I’m responsible for the visioning and the design concepts and connecting the dots between these technologies to build products that users love. Fergal: Cool. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245