The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). In a way, once you are set on your target market , the level you are at is no longer for you to decide.

Education 110

Education Marketing Weak Development Team User Testing 110

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. Learn More Learn more in our new ebook, The Business Case for Digital Customer Education.

Education 52

Education User Friction Customer Experience Customer Feedback 52

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at Think about HubSpot, which created the inbound marketing category, and PayPal, which solved the secure online payments problem back in the days that exposing your credit card number on any website was extremely risky.

Education 142

Education Marketing Weak Development Team Advertising 142

Intercom, Inc.

APRIL 29, 2021

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118