Remove Differentiation Remove eBook Remove Inbound Remove Startups
article thumbnail

3 Ways To Educate the Market That Actually Work

The Product Coalition

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on. You need to understand the market and act accordingly.

Education 109
article thumbnail

3 Ways To Educate the Market That Actually Work

The Product Coalition

The key to understanding which level you are at lies in understanding where your differentiation is?—?at Many startups fall into this category. Many blue-ocean startups start here. In a way, once you are set on your target market , the level you are at is no longer for you to decide. that’s where you are at.

Education 140
article thumbnail

360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Here are some of our favorite takeaways from the conversation: 1. I’m super excited.

Marketing 118