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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 138
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3 Ways To Educate the Market That Actually Work

The Product Coalition

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on.

Education 110
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Many startups fall into this category. Many blue-ocean startups start here. Think about HubSpot, which created the inbound marketing category, and PayPal, which solved the secure online payments problem back in the days that exposing your credit card number on any website was extremely risky. that’s where you are at.

Education 142
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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Kalungi blog is about adopting SaaS strategies, including product marketing, inbound marketing, and content marketing. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Here are some of our favorite takeaways from the conversation: 1. I’m super excited.

Marketing 118
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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. And when you download that offer, you know get scored and maybe get emails from a salesperson.