Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). A data-driven framework for scaling.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

Usersnap

JULY 22, 2021

Free eBook: How to build products users love (interviews with Trello, Prezi and HotelTonight). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow).

Feedback Software 98

Feedback Software User Testing Customer Feedback Product Research 98

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 5, 2021.

Product Strategy 183

Product Strategy Strategy Research Software Technical Review 183

The Product Coalition

FEBRUARY 18, 2024

Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 15, 2024.

Leadership 111

Leadership Presentation Engineering Positioning 111

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both As the VP Product at a startup, I knew I had to work hands-on, and hiring a product manager to take the load off of me would happen only when it became absolutely necessary. both in the short and long term. and during?—?the

Product Management 167

Product Management Product Manager User Testing Weak Development Team 167

Andrew Chen

DECEMBER 10, 2018

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Reinventing traditional media (Podcasting, eBooks, etc). Why video is big, and will get even bigger.

User Testing 100

User Testing Startups Technical Review Customer Experience 100

The Product Coalition

JUNE 18, 2023

That’s the whole reason VCs invest in startups. The market is usually not the same market (for example you have been selling to enterprises and now want to sell to startups, or you have been selling to security people and now want to sell through developers which means you must do PLG because developers wouldn’t buy any other way).

Naming 131

Naming User Testing Feedback Software Weak Development Team 131

The Product Coalition

DECEMBER 11, 2023

Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”. The problem is that for startups, even the vision needs to be very flexible, so staying focused is much harder — and much more important as well. “ That’s what makes it so hard! They have a right and responsibility to impact it.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

JULY 2, 2022

The Israeli Perspective In London, I felt that Israel truly is the startup nation. One example that made me realize that I live in a startup nation was when one of the coaches attending the workshop shared that they were working with the IT department of one of the largest airlines to transform it into a great product organization.

Workshop 118

Workshop Customer Feedback Technical Review Product Research 118

Mixpanel

NOVEMBER 8, 2021

Tying analytics to business goals in a product-led startup. You might be at a startup, but it’s not the Wild West; you still need to tie your metrics back to bigger business goals. Retention is a key metric for any startup: Here’s a quick example for how to predict it. The sooner you start having these conversations, the better.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. One of my favorites is to ask someone to play your devil’s advocate (which is what I do with the startups I’m advising to) and take their feedback super seriously. It always helps.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. And if your product is so innovative that you are aiming to create a new category as many startups do, it’s even worse. The truth is quite different. In fact, if you rely on your demo too much, you won’t be able to sell at all.

Feedback Software 157

Feedback Software Demo Data Visualization User Testing 157

The Product Coalition

DECEMBER 5, 2021

Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. That’s especially true if you need to go all-in with this single direction (which you should, it’s called focus and it’s critical for startup success ) and leave all other options aside.

Vision 144

Vision User Testing Startups Consulting 144

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I was super proud of my drawing and thought this is as challenging as it goes until I landed at Twiggle. Are you up for the challenge?

User Testing 145

User Testing Framework B2B Document 145

The Product Coalition

JANUARY 8, 2023

When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation. When I work with startups on creating their product strategy, I usually leave them with homework to revise the strategy based on today’s discussion before our next meeting.

Product Strategy 117

Product Strategy Strategy Research Software Product Research 117

Product Management University

JUNE 5, 2023

Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention. Your portfolio vision would be directed at your economic buyer, the CRO (chief revenue officer). “ Let’s give it the acid test.

Vision 130

Vision Product Research User Testing Customer Experience 130

The Product Coalition

MARCH 27, 2022

Seeing Revenue From a New Product This is one of the mistakes that I see very often in my work with startup founders: you launch a new product and you put revenue goals for a few months down the road, typically a quarter. Some of the startups absolutely must have these results soon enough in order to be able to raise the next round.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

NOVEMBER 23, 2021

was the COO of a Series C startup. He was brought in as the startup entered hyper-growth and needed someone to help with all of that scaling. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on November 17, 2021. Photo by William Warby on Unsplash L.

Product Management 148

Product Management Product Manager Data Visualization Management 148

The Product Coalition

DECEMBER 11, 2023

One area where I see this phenomenon of unrealistic expectations in many startups is regarding the sales process of their product. Despite what people think, the first sale in a startup is usually not as hard as the ones following it. One of these places that I get to work with companies on, is how to sell their product.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Coalition

DECEMBER 11, 2023

I mentioned here a sales deck that the company gives its salespeople, but in many startups, salespeople are expected to create their own decks, at least initially. Guess what? It doesn’t work, even with good people. Talk to us.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

SEPTEMBER 19, 2021

They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. For example, a small startup company might be fine with homegrown solutions for a variety of problems, but when they become larger?—?50 50 people or so?—?the the problem is now much more severe.

User Testing 142

User Testing Customer Experience Product Research Startups 142

The Product Coalition

DECEMBER 11, 2023

the CPO of a well-known startup, described the following case to me: she gave the team high-level instructions on a certain feature and she didn’t care how they would take it from there. You want them to be calculated risks on one hand, but significant on the other, and various guidelines apply to different cases.

User Testing 117

User Testing Feedback Software Construction Customer Feedback 117

The Product Coalition

OCTOBER 26, 2020

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. But many of them don’t fully understand how, exactly, it is important. They Don’t Understand Your Role as a Product Leader.

User Testing 127

User Testing Definition CTO Product Research 127

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022. If there is an easy way out, maybe the real constraint is somewhere else.

User Testing 159

User Testing Customer Experience Product Research Definition 159

Product Innovation Educators

APRIL 17, 2023

Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. Any VC-backed startup has a deck they need to show on a quarterly basis to the board members.

Customer Experience 95

Customer Experience Leadership Startups Engineering 95

The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 30, 2020. If your pitch says you are “reinventing something”?—?that’s that’s where you are at.

Education 145

Education Marketing Weak Development Team Advertising 145

The Product Coalition

DECEMBER 10, 2022

The CEO, or any of the founders if you are in a startup, seems to rightfully want to set the tone. My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 8, 2022. Or do they?

Vision 127

Vision Consulting Product Research Definition 127

Usersnap

JULY 22, 2021

Free eBook: How to build products users love (interviews with Trello, Prezi and HotelTonight). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow).

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Usersnap

JULY 22, 2021

Free eBook: How to build products users love (interviews with Trello, Prezi and HotelTonight). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow).

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Coalition

JULY 30, 2023

A generic segmentation like “startups of 50–100 people” is not good enough for two reasons. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 27, 2023. It’s pivot time.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

The Product Coalition

JULY 5, 2020

A few months ago, just before the COVID-19 outbreak in Israel, I reviewed dozens of startups and had to rate them based on predefined criteria, recommending some of them for the program and ruling out others. One of the questions the applicants needed to answer was about the impact their startup has already made. It sounds irrational?

Customer Experience 78

Customer Experience User Testing Technical Review Startups 78

The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on March 1, 2023.

User Testing 110

User Testing Product Research Consulting Leadership 110

The Product Coalition

NOVEMBER 25, 2020

the CPO of a startup that has a great product in the market asked me with a sigh. Going all-in into data and measurements is not trivial, and even more so when you are a startup that has good traction and hence a lot of other product investments you want to make. That was the question that S. ,

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

The Product Coalition

MAY 6, 2023

An example of the latter is something I had with a healthcare startup I worked with. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on May 3, 2023.

User Testing 129

User Testing Customer Feedback Customer Experience Research Software 129

The Product Coalition

JANUARY 24, 2021

When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 19, 2021.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

MARCH 24, 2018

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. Behaviors: Searching “What are bots?”,

Customer Communications 60

Customer Communications User Testing Education Engineering 60