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Product-Led Growth Is a Misleading Name

The Product Coalition

It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Today I want to give you a sneak peek into this understanding, by talking about common misinterpretations of the name PLG, which could lead you to wrong expectations as to what you are entering yourself into.

Naming 128
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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 138
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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. In the seed stage, startups are a great promise. Here is how a product strategy can help you create business results, even when the market is not in your favor.

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Best way to use product feedback to design product features!

Usersnap

We give the request an expressive name (=desired outcome) and a short description (what the feature is about). Free eBook: How to build products users love (interviews with Trello, Prezi and HotelTonight). Free eBook: How to turn product feedback into product value (interviews with Typeform, Drift and FreeNow). Yes, any user.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition.

Education 110
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Building a Multi-Dimensional Roadmap

The Product Coalition

In startups, it is actually the company roadmap. To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.).

Roadmap 151
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They Don’t Understand Your Role as a Product Leader. But Do You?

The Product Coalition

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. But many of them don’t fully understand how, exactly, it is important. They Don’t Understand Your Role as a Product Leader.