The Product Coalition

JUNE 18, 2023

It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Today I want to give you a sneak peek into this understanding, by talking about common misinterpretations of the name PLG, which could lead you to wrong expectations as to what you are entering yourself into.

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Naming User Testing Feedback Software Weak Development Team 128

The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. Product management is the name of the profession and also a description of what some levels do.

Strategy 138

Strategy Product Management Product Manager Management 138

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here.

Education 110

Education Marketing Weak Development Team User Testing 110

Nulab

AUGUST 25, 2021

Whether you’re an Olympic runner, an app developer, or a wealthy big-city bachelor, getting to know what’s going on in the world around you is a smart thing to do. from marketing and sales to product development and community building. Plotting their strengths and weaknesses (and your opportunities and threats).

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Weak Development Team Research Software User Testing Customer Experience 86

The Product Coalition

JANUARY 16, 2022

In startups, it is actually the company roadmap. As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in. So, having a great platform but poor content won’t really help them.

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Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

JANUARY 4, 2021

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. Many startups fall into this category. Many blue-ocean startups start here.

Education 142

Education Marketing Weak Development Team Advertising 142

The Product Guy

SEPTEMBER 12, 2017

Or “We saw that you look at a lot of [Metro stations] when you use [Our App Name Here]. Now, you can get directions to [these Metro stations] faster in [Our App Name Here] because we’ve added directions from [Maps App X]. Paul Graham tells startups, “Do things that don’t scale.” You may buy this ebook at [link].

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Research Software User Testing Analytic Tools Product Research 109