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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 142
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3 Ways To Educate the Market That Actually Work

The Product Coalition

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 117
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy.

Education 148
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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Stay up to date on the latest technologies, growth hacks, and marketing strategies.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. I’m super excited.

Marketing 118
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. That’s quite a large market.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Patrick: Yeah, totally.