The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on. Become their trusted advisor, and the rest will follow.

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Many startups fall into this category. Many blue-ocean startups start here. So who is right? that’s where you are at.

Education 142

Education Marketing Weak Development Team Advertising 142

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. Adam: All your clients today are inbound. Sure, do that.

Webinar 192

Webinar Inbound Download User Testing 192

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. ” But not so far that it’s too weird, and it hurts our brand. It’s not, but you feel like it. Liam: Okay, cool.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118