Remove Differentiation Remove Education Remove Inbound Remove Positioning
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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content. So I definitely had doubts about how much of it I wanted to share or whether it was kind of putting me in a vulnerable position.

Marketing 118
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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Let’s take inbound sales and outbound sales, for example.

Outbound 177
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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. Brand activation campaigns help you build an emotional connection with your audience.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Increased business efficiency (58%). Increased ROI (54%).

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

This reflects the strengths of the mobile economy and how prioritizing mobile through infrastructure, education, and legislation will continue to have an impact on GDP (Gross Domestic Product). Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.