Differentiation Enterprise Positioning User Friction 
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.
Alchemer Mobile
SEPTEMBER 3, 2020
We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future.
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Userpilot
OCTOBER 31, 2023
Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. Automated, in-app onboarding can also form part of a successful customer onboarding process (if you have the right tool for the job). Providing your users with the shortest possible path to value.
Userpilot
OCTOBER 5, 2023
TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.
Amplitude
FEBRUARY 1, 2021
A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Or is it to delight existing customers?
The Product Coalition
MARCH 7, 2023
I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” User interviews can sometimes be a weird experience.
The Product Guy
DECEMBER 6, 2018
After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization.
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