Remove Differentiation Remove Enterprise Remove Product Strategy Remove Weak Development Team
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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. But our real competition wasn’t there.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. Through this, I learned a key lesson — don’t build a product solely based on a problem or motivated by profit. Products need purpose because purpose gives the product meaning and a reason for being.

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Revenue Goals are Not Company Strategies

Mironov Consulting

Pure revenue may be helpful for the Sales organization, since they probably need to hire 35% more account teams each year.  ”  “Once product/engineering give us hard dates tied to exact feature definitions and use cases and Ideal Customer Profiles, Sales can form the right account-based selling teams.” 

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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Product Success and the User Experience: Three Reasons Why UX Must be a Priority

ProductPlan

The pressure doesn’t let up even after you decide on your product strategy and communicate your vision on your roadmaps. Thankfully, the product development lifecycle doesn’t always have to exist in a pressure cooker. A successful product never sacrifices the user experience.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. Where are product teams getting their feature ideas? Why do product teams become feature factories?