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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Disruptive SaaS Growth.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. The organization is a complete product management ecosystem.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

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How Meagan Glenn From Lavender Leverages Customer Feedback for Product Growth

Userpilot

They provide the most growth for your product and can reveal a lot in a short period of time. Product-market fit (PMF) surveys allow growing SaaS companies to see if their product is meeting market needs and expectations. How do you differentiate between valuable feedback and noise? Userpilot integrations.